Survey Reveals 85 Percent of U.S. Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall

A product recall can cost a company millions of dollars, not including lost sales and damage to brand reputation. A new survey commissioned by Marketpoint Recall, and conducted online by Harris Poll among 2,081 U.S. adults aged 18 and older, examines Americans' views on company crises and product recalls. The study found that 85 percent of Americans would get angry when a company has a crisis or issues a product recall.

“When a company isn’t prepared for a recall or crisis scenario, it escalates the problem tenfold, not only harming the brand’s image, but negatively impacting customer loyalty”

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Marketpoint Recall Announces Expansion to United States

Marketpoint Recall, a global recall service and division of Marketpoint, today introduced its Strategic Action and Recall Team (START) Package, a comprehensive contingency service that helps companies prepare for and handle global product recalls. From team roles to IT to telephony systems and processes, Marketpoint Recall’s comprehensive START Package provides the tools for companies to manage a product recall quickly and successfully.


New START Package from Marketpoint Recall Prepares Manufacturers for Quick and Efficient Global Product Recalls

Marketpoint Recall, a global recall service and division of Marketpoint, today introduced its Strategic Action and Recall Team (START) Package, a comprehensive contingency service that helps companies prepare for and handle global product recalls. From team roles to IT to telephony systems and processes, Marketpoint Recall’s comprehensive START Package provides the tools for companies to manage a product recall quickly and successfully.

 
"Our START Package offers businesses an invaluable service with solutions that proactively prepare businesses, allowing them to react quickly and efficiently when a recall strikes.”
 
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