How brands are using AI to avoid a social media crisis

How brands are using AI to avoid a social media crisis

“Brands can no longer simply monitor news feeds to stay ahead of breaking news and trends.”

— Neil Steinberg, vice president of public relations and communications sales at Dataminr

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AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.

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Strategise to minimise #BrandDamage

Strategise to minimise #BrandDamage

Crises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly

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Marketpoint Recall Partners with U.S.-based Recall Results to Better Service Clients on International Stage

Marketpoint Recall Partners with U.S.-based Recall Results to Better Service Clients on International Stage

“European based recall response specialist, Marketpoint Recall, announces its partnership with U.S. - based Recall Results to provide global services. Marketpoint Recall is known for delivering product recall services to clients throughout Europe & Asia, while similarly Recall Results is recognized for handling product recalls throughout North America.”

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Your Recall Task Force

Your Recall Task Force

Your Recall Task Force

These are the people who jump into action in the event of a crisis. Your recall task force are the inside experts to help guide through every aspect of the product recall. Their overall knowledge of the company and the recall process is imperative to ensure that a product recall is handled efficiently, effectively and with minimal brand damage.  

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Crisis Management – Reduce impact on your brand

Crisis Management – Reduce impact on your brand

It’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…

Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key. 

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Product Recalls: Lets get Digital

Product Recalls: Lets get Digital

Moving with the times

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

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New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

Alarmist headlines like this remind me of the Y2K bug when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall out of the sky and power stations to grind to a halt.  Alas, we know the Y2K bug was much ado about nothing, except for consultants profiting from fear of the unknown

Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know, that in recent history, businesses have had massive data piracy hacks threatening their credibility and survival.  As the owner of a marketing-based company, I take data privacy and protection very seriously, for real reasons, as should you. 

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85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

With a recall or a crisis costing companies millions of dollars, the extent of business damage does't end with a financial hit. A recent survey conducted by Marketpoint Recall revealed that 85 percent of U.S. adults would get angry if a company has a crisis or issues a product recall.

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How will Brexit impact Recalls?

How will Brexit impact Recalls?

For companies who are all too familiar with recalls, this is a million-dollar question...

Now that Article 50 has been triggered, companies need to know how recall regulations and laws will be effected. Until now in the European single market, companies had the luxury of abiding by EU legal parameters, which is by no means a simple procedure, however it is an established one.

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