85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

With a recall or a crisis costing companies millions of dollars, the extent of business damage does't end with a financial hit. A recent survey conducted by Marketpoint Recall revealed that 85 percent of U.S. adults would get angry if a company has a crisis or issues a product recall.

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How will Brexit impact Recalls?

How will Brexit impact Recalls?

For companies who are all too familiar with recalls, this is a million-dollar question...

Now that Article 50 has been triggered, companies need to know how recall regulations and laws will be effected. Until now in the European single market, companies had the luxury of abiding by EU legal parameters, which is by no means a simple procedure, however it is an established one.

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Crisis Management – Reduce impact on your brand

Crisis Management – Reduce impact on your brand

Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key. 

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How to ease the pain of a potential crisis using digital tools

How to ease the pain of a potential crisis using digital tools

Find out how digital tools could be your saviour when handing a crisis. Effectively strategising to prevent or at least minimise the negative impact of a crisis could lead to two very different outcomes. Fire-fighting without a plan of action and rushing into significant operational decisions can leave your company extremely vulnerable.  

Crisis communication has changed considerably since the arrival of the digital world and now we face more challenges than ever as the online world continues to advance. What might start out as a local issue can spread like wildfire turning into a viral global concern within hours,  companies are now expected to respond at the speed of light and knowing the right thing to say and when, holds huge significance when trying to minimise brand limitation.

“69% of crises spread internationally within 24 hours and on average reach 11 countries” and “28% of crises spread internationally within 1 hour”

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7 Steps of Crisis Communications - Prepare for a recall

7 Steps of Crisis Communications - Prepare for a recall

Find out the 7 steps of effective crisis communications in this Infographic. Today, with millions of products being manufactured in and marketed to hundreds of countries, it is inevitable that not all products will meet consumer or other regulatory or legislative standards. Some will need to be recalled from the market.

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Product Recalls: Let's get digital

Product Recalls: Let's get digital

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

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There's always time to START

There's always time to START

With recalls seemingly a regular occurrence in the media these days, there’s clearly a need for companies to prepare for the worst case scenario, either a recall or a crisis affecting your organisation. As we’ve seen, brand reputation, customer loyalty and sales revenue are all at tremendous risk – every stakeholders’ nightmare. Luckily there’s a way to limit the damage; cue Marketpoint Recall!

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Recall 101

Recall 101

When hit with your first product recall it is common that lots of new terms and alien references will be thrown around by ‘the experts’, leaving you feeling out of the loop. Here’s a breakdown of the most common terms for you to familiarise yourself with, so you can be confident if you do find yourself in the middle of a crisis situation. These terms will allow you to quickly determine how serious the situation is and prepare you to respond in the right way. These fundamentals are also essential in product recall and crisis management planning to allow you to devise the best strategy.

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