Crisis Management – Reduce impact on your brand

Crisis Management – Reduce impact on your brand

It’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…

Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key. 

Read More

Product Recalls: Lets get Digital

Product Recalls: Lets get Digital

Moving with the times

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

Read More