How brands are using AI to avoid a social media crisis

How brands are using AI to avoid a social media crisis

“Brands can no longer simply monitor news feeds to stay ahead of breaking news and trends.”

— Neil Steinberg, vice president of public relations and communications sales at Dataminr

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AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

AI and its Impact on Sales and Marketing | Peter Gillett Interview with Neal Howard @TalkersFM

The reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.

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