Isn't it amazing that, recall after recall, crisis after crisis, when a large brand in involved, there always seems to be a reaction time problem; British Airways being the latest prime example with their IT problems over the long weekend at Heathrow and Gatwick recently...Read More
For companies who are all too familiar with recalls, this is a million-dollar question...
Now that Article 50 has been triggered, companies need to know how recall regulations and laws will be effected. Until now in the European single market, companies had the luxury of abiding by EU legal parameters, which is by no means a simple procedure, however it is an established one.Read More
Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key.Read More
Find out how digital tools could be your saviour when handing a crisis. Effectively strategising to prevent or at least minimise the negative impact of a crisis could lead to two very different outcomes. Fire-fighting without a plan of action and rushing into significant operational decisions can leave your company extremely vulnerable.
Crisis communication has changed considerably since the arrival of the digital world and now we face more challenges than ever as the online world continues to advance. What might start out as a local issue can spread like wildfire turning into a viral global concern within hours, companies are now expected to respond at the speed of light and knowing the right thing to say and when, holds huge significance when trying to minimise brand limitation.
“69% of crises spread internationally within 24 hours and on average reach 11 countries” and “28% of crises spread internationally within 1 hour”Read More
Find out the 7 steps of effective crisis communications in this Infographic. Today, with millions of products being manufactured in and marketed to hundreds of countries, it is inevitable that not all products will meet consumer or other regulatory or legislative standards. Some will need to be recalled from the market.Read More
With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.Read More
With recalls seemingly a regular occurrence in the media these days, there’s clearly a need for companies to prepare for the worst case scenario, either a recall or a crisis affecting your organisation. As we’ve seen, brand reputation, customer loyalty and sales revenue are all at tremendous risk – every stakeholders’ nightmare. Luckily there’s a way to limit the damage; cue Marketpoint Recall!Read More
When hit with your first product recall it is common that lots of new terms and alien references will be thrown around by ‘the experts’, leaving you feeling out of the loop. Here’s a breakdown of the most common terms for you to familiarise yourself with, so you can be confident if you do find yourself in the middle of a crisis situation. These terms will allow you to quickly determine how serious the situation is and prepare you to respond in the right way. These fundamentals are also essential in product recall and crisis management planning to allow you to devise the best strategy.Read More
Being prepared for a recall gives you the best chance at protecting your brand. Acting fast when a recall hits can make the difference between sink or swim. Product recalls can cause serious brand damage and even lead to the closing of companies.Read More
Often the main panic within an organiastion when a Product Recall is called is down to lack of preparation. Unfortunately there's no way to avoid the nightmare of a recall but there are tired and tested ways you can prepare for the worst.Read More