When a product recall hits, the real damage isn’t just financial – it’s reputational. Confusion spreads. Customers get angry. Regulators circle. And suddenly, a bad situation turns into a full-blown crisis.
That’s why we created Recall Ready – a new, market-first solution designed to take the pain, cost, and chaos out of recalls. Built for brands that want to control their response, cut costs, and protect customer trust, Recall Ready brings a smarter approach to product recall management.
Officially launched today and available to companies in the UK and US, Recall Ready pulls together all the critical moving parts brands need to handle a recall properly before a crisis forces them into action.
Why brands need to rethink recall readiness
Too many brands are gambling with their future, assuming they’ll be ready when the time comes. But product recalls rarely happen neatly. Outdated customer data, disconnected teams, legal panic at midnight, these are the realities we see far too often. The truth is simple: being reactive costs you. It costs you time. It costs you money. It costs you customers. And it can take years to rebuild what’s lost.
Recall Ready is here to change that – giving brands a new, proactive toolkit for faster, sharper recall crisis response.
A new, smarter approach to product recall management
Recall Ready isn’t just another bolt-on or manual checklist. It’s a fully integrated, software-driven system that combines:
- CRM and loyalty programme alignment
- Employee recall training and readiness
- Cross-border regulatory co-ordination
- Pre-approved customer communication templates
- Seamless connection across legal, operations, marketing and customer service teams
By connecting all the key players and systems before a recall strikes, brands can dramatically slash confusion, costs, and recovery time. It’s recall cost reduction with speed, compliance, and customer trust at its core.
Brands using Recall Ready could cut the overall cost of a product recall by up to 50%.
Who should get Recall Ready?
Whether you’re selling consumer goods, managing critical medical devices, producing food and drink products, or building vehicles — the risks are real and rising.
Recall Ready is built for sectors where trust and safety come first, including:
- Retail and E-commerce: Stay ahead of fast-moving consumer response.
- Food and Beverage: Protect public safety and brand integrity.
- Healthcare and Pharma: Navigate complex regulatory recall requirements.
- Automotive: Manage large-scale recalls with precision and speed.
- Insurance: Help clients de-risk and control exposure, protecting your bottom line.
The bottom line: Don’t wait for a crisis
In today’s environment, being “sort of ready” for a recall isn’t enough. Brands that prepare properly now will be the ones who survive — and thrive — when the pressure is on. Control. Speed. Clarity. Cost savings. That’s what Recall Ready delivers.
If you’re serious about smarter product recall management, stronger recall communication strategies, and real recall cost reduction, now’s the time to act.