In a recent International Supermarket News interview, Pete Gillett shared insight into how recalls are no longer just a product issue – they’re a brand and trust issue. He spoke directly to the publications audience of supermarket operators, manufacturers and decision-makers about the urgency of better recall infrastructure in retail.
Pete covers more than “how to do recalls better”. He dives into why supermarket chains should invest in integrated recall tools before a crisis. He argues that a cloud-driven system like our Marketpoint Recall stack, gives supermarkets the power to:
- Centralise recall metadata and store/warehouse traceability
- Automate customer communications directly rather than relying on manual call-centre scripts
- Run coordinated cross-channel campaigns (email, in-store, loyalty app) with pre-approved templates
- Track resolution status, audit trails and regulatory reporting in real time
His message to retailers is clear: recalling products shouldn’t be reactive chaos. With the right tools, supermarkets can turn recalls into a disciplined process – one that supports efficiency, reduces risk and fuels consumer confidence.