In October 2025, we announced the launch of our new cloud-based, AI-powered platform purpose-built to help brands manage recalls faster, smarter and with complete control.
The platform unites every part of the recall process – from data uploads and consumer outreach to analytics and regulatory reporting – in one secure, central system. By digitising traditionally manual processes, it enables teams to act within hours rather than days, cutting recall costs by up to 40 percent and helping brands stay compliant, consistent and customer-focused when it matters most.
Early feedback has already been strong, with coverage appearing in both New Food Magazine and AM Online. Each outlet highlighted how the platform reshapes recall execution across industries that depend on safety and traceability – from food and drink to automotive manufacturing.
Pete Gillett, Marketpoint Recall’s founder, said the launch comes at a time when “recalls are more frequent, more visible and more complex than ever before, but technology has finally caught up. We built this platform to give brands total visibility and control from day one.”
You can read the full stories at New Food Magazine and AM Online.