85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

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85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

With a recall or a crisis costing companies millions of dollars, the extent of business damage does't end with a financial hit. A recent survey conducted by Marketpoint Recall revealed that 85 percent of U.S. adults would get angry if a company has a crisis or issues a product recall.

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Crisis Management – Reduce impact on your brand

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Crisis Management – Reduce impact on your brand

Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key. 

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