Launching Recall Ready: A new way to cut product recall costs and chaos

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When a product recall hits, the real damage isn’t just financial - it’s reputational. Confusion spreads. Customers get angry. Regulators circle. And suddenly, a bad situation turns into a full-blown crisis.

That’s why we created Recall Ready - a new, market-first solution designed to take the pain, cost, and chaos out of recalls. Built for brands that want to control their response, cut costs, and protect customer trust, Recall Ready brings a smarter approach to product recall management.

Officially launched today and available to companies in the UK and US, Recall Ready pulls together all the critical moving parts brands need to handle a recall properly before a crisis forces them into action.

Why brands need to rethink recall readiness

Too many brands are gambling with their future, assuming they’ll be ready when the time comes. But product recalls rarely happen neatly. Outdated customer data, disconnected teams, legal panic at midnight, these are the realities we see far too often. The truth is simple: being reactive costs you. It costs you time. It costs you money. It costs you customers. And it can take years to rebuild what’s lost.

Recall Ready is here to change that — giving brands a new, proactive toolkit for faster, sharper recall crisis response.

A new, smarter approach to product recall management

Recall Ready isn’t just another bolt-on or manual checklist. It’s a fully integrated, software-driven system that combines:

  • CRM and loyalty programme alignment

  • Employee recall training and readiness

  • Cross-border regulatory co-ordination

  • Pre-approved customer communication templates

  • Seamless connection across legal, operations, marketing and customer service teams

By connecting all the key players and systems before a recall strikes, brands can dramatically slash confusion, costs, and recovery time. It’s recall cost reduction with speed, compliance, and customer trust at its core.

Product Recalls: Lets get Digital

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Product Recalls: Lets get Digital

Moving with the times

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

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New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

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New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

Alarmist headlines like this remind me of the Y2K bug when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall out of the sky and power stations to grind to a halt.  Alas, we know the Y2K bug was much ado about nothing, except for consultants profiting from fear of the unknown

Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know, that in recent history, businesses have had massive data piracy hacks threatening their credibility and survival.  As the owner of a marketing-based company, I take data privacy and protection very seriously, for real reasons, as should you. 

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85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

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85 Percent of Adults Would Get Angry if a Company Has a Crisis or Issues a Product Recall!

With a recall or a crisis costing companies millions of dollars, the extent of business damage does't end with a financial hit. A recent survey conducted by Marketpoint Recall revealed that 85 percent of U.S. adults would get angry if a company has a crisis or issues a product recall.

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How will Brexit impact Recalls?

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How will Brexit impact Recalls?

For companies who are all too familiar with recalls, this is a million-dollar question...

Now that Article 50 has been triggered, companies need to know how recall regulations and laws will be effected. Until now in the European single market, companies had the luxury of abiding by EU legal parameters, which is by no means a simple procedure, however it is an established one.

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