Strategise to minimise #BrandDamage

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Strategise to minimise #BrandDamage

Crises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly

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Product Recalls: Lets get Digital

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Product Recalls: Lets get Digital

Moving with the times

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

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