“Brands can no longer simply monitor news feeds to stay ahead of breaking news and trends.”
— Neil Steinberg, vice president of public relations and communications sales at Dataminr
Read MoreCrises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly
Read MoreIt’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…
Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key.
Read MoreAlarmist headlines like this remind me of the Y2K bug when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall out of the sky and power stations to grind to a halt. Alas, we know the Y2K bug was much ado about nothing, except for consultants profiting from fear of the unknown
Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know, that in recent history, businesses have had massive data piracy hacks threatening their credibility and survival. As the owner of a marketing-based company, I take data privacy and protection very seriously, for real reasons, as should you.
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