“Brands can no longer simply monitor news feeds to stay ahead of breaking news and trends.”
— Neil Steinberg, vice president of public relations and communications sales at Dataminr
Read MoreIt’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…
Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key.
Read MoreAlarmist headlines like this remind me of the Y2K bug when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall out of the sky and power stations to grind to a halt. Alas, we know the Y2K bug was much ado about nothing, except for consultants profiting from fear of the unknown
Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know, that in recent history, businesses have had massive data piracy hacks threatening their credibility and survival. As the owner of a marketing-based company, I take data privacy and protection very seriously, for real reasons, as should you.
Read MoreIsn't it amazing that, recall after recall, crisis after crisis, when a large brand in involved, there always seems to be a reaction time problem; British Airways being the latest prime example with their IT problems over the long weekend at Heathrow and Gatwick recently...
Read MoreWith so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.
Read MoreWhen hit with your first product recall it is common that lots of new terms and alien references will be thrown around by ‘the experts’, leaving you feeling out of the loop. Here’s a breakdown of the most common terms for you to familiarise yourself with, so you can be confident if you do find yourself in the middle of a crisis situation. These terms will allow you to quickly determine how serious the situation is and prepare you to respond in the right way. These fundamentals are also essential in product recall and crisis management planning to allow you to devise the best strategy.
Read MoreBeing prepared for a recall gives you the best chance at protecting your brand. Acting fast when a recall hits can make the difference between sink or swim. Product recalls can cause serious brand damage and even lead to the closing of companies.
Read MoreOften the main panic within an organiastion when a Product Recall is called is down to lack of preparation. Unfortunately there's no way to avoid the nightmare of a recall but there are tired and tested ways you can prepare for the worst.
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