Isn't it amazing that, recall after recall, crisis after crisis, when a large brand in involved, there always seems to be a reaction time problem; British Airways being the latest prime example with their IT problems over the long weekend at Heathrow and Gatwick recently...
Read MoreWhen hit with your first product recall it is common that lots of new terms and alien references will be thrown around by ‘the experts’, leaving you feeling out of the loop. Here’s a breakdown of the most common terms for you to familiarise yourself with, so you can be confident if you do find yourself in the middle of a crisis situation. These terms will allow you to quickly determine how serious the situation is and prepare you to respond in the right way. These fundamentals are also essential in product recall and crisis management planning to allow you to devise the best strategy.
Read More
