Your Recall Task Force
These are the people who jump into action in the event of a crisis. Your recall task force are the inside experts to help guide through every aspect of the product recall. Their overall knowledge of the company and the recall process is imperative to ensure that a product recall is handled efficiently, effectively and with minimal brand damage.
Read MoreFind out how digital tools could be your saviour when handing a crisis. Effectively strategising to prevent or at least minimise the negative impact of a crisis could lead to two very different outcomes. Fire-fighting without a plan of action and rushing into significant operational decisions can leave your company extremely vulnerable.
Crisis communication has changed considerably since the arrival of the digital world and now we face more challenges than ever as the online world continues to advance. What might start out as a local issue can spread like wildfire turning into a viral global concern within hours, companies are now expected to respond at the speed of light and knowing the right thing to say and when, holds huge significance when trying to minimise brand limitation.
“69% of crises spread internationally within 24 hours and on average reach 11 countries” and “28% of crises spread internationally within 1 hour”
Read MoreWhen hit with your first product recall it is common that lots of new terms and alien references will be thrown around by ‘the experts’, leaving you feeling out of the loop. Here’s a breakdown of the most common terms for you to familiarise yourself with, so you can be confident if you do find yourself in the middle of a crisis situation. These terms will allow you to quickly determine how serious the situation is and prepare you to respond in the right way. These fundamentals are also essential in product recall and crisis management planning to allow you to devise the best strategy.
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