Crises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly
Read MoreFind out how digital tools could be your saviour when handing a crisis. Effectively strategising to prevent or at least minimise the negative impact of a crisis could lead to two very different outcomes. Fire-fighting without a plan of action and rushing into significant operational decisions can leave your company extremely vulnerable.
Crisis communication has changed considerably since the arrival of the digital world and now we face more challenges than ever as the online world continues to advance. What might start out as a local issue can spread like wildfire turning into a viral global concern within hours, companies are now expected to respond at the speed of light and knowing the right thing to say and when, holds huge significance when trying to minimise brand limitation.
“69% of crises spread internationally within 24 hours and on average reach 11 countries” and “28% of crises spread internationally within 1 hour”
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