Launching Recall Ready: A new way to cut product recall costs and chaos

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When a product recall hits, the real damage isn’t just financial - it’s reputational. Confusion spreads. Customers get angry. Regulators circle. And suddenly, a bad situation turns into a full-blown crisis.

That’s why we created Recall Ready - a new, market-first solution designed to take the pain, cost, and chaos out of recalls. Built for brands that want to control their response, cut costs, and protect customer trust, Recall Ready brings a smarter approach to product recall management.

Officially launched today and available to companies in the UK and US, Recall Ready pulls together all the critical moving parts brands need to handle a recall properly before a crisis forces them into action.

Why brands need to rethink recall readiness

Too many brands are gambling with their future, assuming they’ll be ready when the time comes. But product recalls rarely happen neatly. Outdated customer data, disconnected teams, legal panic at midnight, these are the realities we see far too often. The truth is simple: being reactive costs you. It costs you time. It costs you money. It costs you customers. And it can take years to rebuild what’s lost.

Recall Ready is here to change that — giving brands a new, proactive toolkit for faster, sharper recall crisis response.

A new, smarter approach to product recall management

Recall Ready isn’t just another bolt-on or manual checklist. It’s a fully integrated, software-driven system that combines:

  • CRM and loyalty programme alignment

  • Employee recall training and readiness

  • Cross-border regulatory co-ordination

  • Pre-approved customer communication templates

  • Seamless connection across legal, operations, marketing and customer service teams

By connecting all the key players and systems before a recall strikes, brands can dramatically slash confusion, costs, and recovery time. It’s recall cost reduction with speed, compliance, and customer trust at its core.

Marketpoint Recall & Recall Results... a powerful partnership for global coverage

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Marketpoint Recall & Recall Results... a powerful partnership for global coverage

An increasing number of recalls that appear in the media these days have one common factor: the companies involved just weren’t ready. A product recall can be one of the most detrimental events for a company and can have overwhelming consequences for both the company, its customers and the brand. That is why having an experienced partner, a robust, up-to-date recall plan, and access to global communication channels, is so critically important in a crisis situation.

Marketpoint Recall and Recall Results therefore assist companies before, during and after a crisis to minimise this damage - companies can rely on us to deliver rapid response support in the field, with sophisticated technology and a dedicated team to navigate and shorten the recovery process anywhere in the world.

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Strategise to minimise #BrandDamage

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Strategise to minimise #BrandDamage

Crises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly

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How will Brexit impact Recalls?

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How will Brexit impact Recalls?

For companies who are all too familiar with recalls, this is a million-dollar question...

Now that Article 50 has been triggered, companies need to know how recall regulations and laws will be effected. Until now in the European single market, companies had the luxury of abiding by EU legal parameters, which is by no means a simple procedure, however it is an established one.

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7 Steps of Crisis Communications - Prepare for a recall

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7 Steps of Crisis Communications - Prepare for a recall

Find out the 7 steps of effective crisis communications in this Infographic. Today, with millions of products being manufactured in and marketed to hundreds of countries, it is inevitable that not all products will meet consumer or other regulatory or legislative standards. Some will need to be recalled from the market.

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