Crisis Management – Reduce impact on your brand

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Crisis Management – Reduce impact on your brand

It’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…

Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key. 

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Product Recalls: Lets get Digital

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Product Recalls: Lets get Digital

Moving with the times

With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.

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New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

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New Data Privacy Regulations in Europe may very well be Hyper Critical for Recall Management!

Alarmist headlines like this remind me of the Y2K bug when people feared those pesky digits missing from early mainframe and minicomputer programs would cause planes to fall out of the sky and power stations to grind to a halt.  Alas, we know the Y2K bug was much ado about nothing, except for consultants profiting from fear of the unknown

Unlike Y2K, the impending General Data Protection Regulation (GDPR) mandate is based on what we do know, that in recent history, businesses have had massive data piracy hacks threatening their credibility and survival.  As the owner of a marketing-based company, I take data privacy and protection very seriously, for real reasons, as should you. 

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There's always time to START

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There's always time to START

With recalls seemingly a regular occurrence in the media these days, there’s clearly a need for companies to prepare for the worst case scenario, either a recall or a crisis affecting your organisation. As we’ve seen, brand reputation, customer loyalty and sales revenue are all at tremendous risk – every stakeholders’ nightmare. Luckily there’s a way to limit the damage; cue Marketpoint Recall!

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