Modern China’s crisis decision-making has historically been characterized as a balancing act between preventing a negative escalation of the situation and advancing key interests. In terms of an outbreak, this means both addressing the situation to mitigate its negative outputs (both disease and non-disease) and reducing the CCP leadership’s exposure to public criticism at home and abroad…
Read MoreThe reality is that you’re bound face situations that could easily become crises constantly, and some of these situations will become a true threat to your reputation, and your bottom line. Understanding the risks and opportunities in these situations can make or break your organization, but to capitalize the right way – and with the necessary speed – you need to know what you’re doing in advance!
Read MoreMost companies would see a recalled product as a death sentence for their business, but smart brands should see it as an opportunity. Through fighting the fire in the aftermath of the recall using attentive PR strategies, a path can be found to build positive relationships with unsatisfied customers and build customer loyalty within your brand.
Read MorePlanning for something not guaranteed to happen can be difficult; however, the likelihood of a recall at your organization is high, as is a loss in market value without a bullet proof plan to deal with disaster. Denial and inertia during a recall will only aggravate a negative situation. Being prepared for a crisis gives you the best chance of protecting your brand and allows your reaction to be concise, credible and effective…
Read MoreA crisis creates a vacuum, an informational void that gets filled one way or another. The longer a company or other organization at the center of the crisis waits to communicate, the more likely that void will be filled by critics.
Read MoreAn increasing number of recalls that appear in the media these days have one common factor: the companies involved just weren’t ready. A product recall can be one of the most detrimental events for a company and can have overwhelming consequences for both the company, its customers and the brand. That is why having an experienced partner, a robust, up-to-date recall plan, and access to global communication channels, is so critically important in a crisis situation.
Marketpoint Recall and Recall Results therefore assist companies before, during and after a crisis to minimise this damage - companies can rely on us to deliver rapid response support in the field, with sophisticated technology and a dedicated team to navigate and shorten the recovery process anywhere in the world.
Read MoreThose marketing teams who embrace the GDPR principles of Privacy by Design will come out as the winners in every area; email marketing, event marketing, exhibiting & inbound marketing.
Read More“Brands can no longer simply monitor news feeds to stay ahead of breaking news and trends.”
— Neil Steinberg, vice president of public relations and communications sales at Dataminr
Read MoreThe reality is that marketing has become much more complex, more digital of course and there are lots of specialists handling different aspects of social media and marketing automation and customer journey and so on. In a way marketing people have moved further and further away from working with sales teams so we have a few exceptions where AI can be used really well to monitor activities coming through from the web, linking that through to CRM systems to quote the Founder of Eloquent, that whole process of monitoring someone’s digital body language is still absolutely relevant today.
Read MoreCrises may be inevitable, but how it is how they are handled that makes a massive difference. Research shows that companies today have an 82% chance of experiencing a corporate disaster of some kind, which, within a 5 year period, can result in a 20% loss of market value. 20 years ago, the likelihood was just 20%, an evident consequence of our evolving digital world and free flow of information that can spread so rapidly
Read More“European based recall response specialist, Marketpoint Recall, announces its partnership with U.S. - based Recall Results to provide global services. Marketpoint Recall is known for delivering product recall services to clients throughout Europe & Asia, while similarly Recall Results is recognized for handling product recalls throughout North America.”
Read More“AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives.”
Read More“Always set much higher sales goals than anyone else thinks you could achieve or the business will be able to handle.”
Read MoreYour Recall Task Force
These are the people who jump into action in the event of a crisis. Your recall task force are the inside experts to help guide through every aspect of the product recall. Their overall knowledge of the company and the recall process is imperative to ensure that a product recall is handled efficiently, effectively and with minimal brand damage.
Read More“Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel.”
Read More“Peter Gillett catches up with Panos Moutafis, Ph.D., the Co-Founder and President of Zeus Inc., which specializes in facial recognition systems for multiple applications. A computer scientist by trade, he is well-known for his work ethic, diligence, and persistence.”
Read More“Sarah and Zach dive into what marketers can expect in a world with GDPR. Plus a little color commentary on the royal wedding.
Special guest Peter Gillett of Zuant talks more about what marketers need to know about GDPR.”
Read MoreWelcome to my monthly column series, Around the World, where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives.
Read MoreIt’s all very well being told to 'keep calm and carry on' in the face of a crisis, but when it's your company involved, your team, stakeholders and customers will undoubtedly be stressed and concerned. It is likely that a plan of action will be needed immediately and a team to be sprung in to action to execute it, things will be getting tough for a while…
Did you know there are ways you can reduce the negative effect a crisis can have on your brand and company? Although we all hope that such preparation won’t be needed, should the dreaded day come, you’ll be thankful that you had the basics in place to ensure the crisis was handled in the right way and with as little brand impact as possible. The 3 steps highlighted below should be implanted as part of you crisis contingency plan. Top tip: Forward planning is key.
Read MoreMoving with the times
With so many aspects of organisations moving away from paper and into the digital age, it seems that the management of product recalls hasn’t quite kept up. A product recall is a serious task for any company to undertake. They therefore deserve the same technical considerations and process management as other areas of the business, instead of being managed with outdated processes such as spreadsheets and paper responses.
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